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January 11, 2018
AAA: OVER 70% OF MICHIGANDERS PLANNING TO TRAVEL IN 2018

New Survey Results and Travel Tips
 
Dearborn, Michigan (January 11, 2018) – As the Mitten State takes a brief break from the wicked winter weather, all signs point to a busy year for vacationers and the travel industry. According to the attached AAA Consumer Pulse™ survey, 71% of Michiganders are planning to take a vacation in 2018 – with most planning trips to warm weather destinations in the U.S. and abroad.
 
“Strong economic growth led to a record number of holiday travelers last year and we expect that momentum to carry into 2018,” said Vicky Evans, Assistant Vice President, Travel Sales Development, AAA – The Auto Club Group. “Some of the harsh winter weather we have experienced could be the catalyst that drives more travelers to seek warm weather destinations in the coming months.
“Looking ahead at trends this year, travel to Europe looks strong, thanks to a favorable exchange rate for Americans. Also, domestic travel continues to grow. Destinations like Florida and California are always popular. Meanwhile, Hawaii and Alaska are experiencing more advanced bookings than what we normally see this time of year.”
 
Beaches top the list of travel destinations for Michiganders.
2018 Top Five Travel Destinations for Michiganders

  1. 1 Beach Destination
  2. 2 City/Major Metro Destination
36%
30%
  1. 3 Nation/State Park
24%
  1. 4 Resort Vacation (all-inclusive / multi-amenity hotels)
21%
  1. 5 International Travel
20%
 
The spring and summer months continue to be the top time periods for Michigan travelers.
2018 Time Periods that Michiganders plan to vacation

Jan-Mar 34%
Apr-June  48%
Jul-Sep 50%
Oct-Dec
Unsure 
27%
10%
 
Spring Break
Although January and February are usually slower months for travel, things begin to pick up in March for spring break. Nearly half (43%) of Michigan travelers plan to take a spring break vacation of 3 days or more. That number is even larger among Millennials (65%).
“Spring Break has a reputation of being a time for students to go party with friends,” Evans continued. “While that is certainly true, more than half of millennials (54%) say they will travel with family. This is the time of year when cruises and beach hotels are booked solid, and things can get costly as a result. So spring travelers should make their plans now, to get the best options and price.”
Summer Travel
Traveling during the summer is even more popular than spring. The Great Lake State remains a popular summer travel destination for many. More than three-quarters (79%) of Michiganders will take at least one summer vacation (requiring overnight accommodations), sometime between the Memorial and Labor Day holidays.
  • 42% - 1 summer vacation
  • 33% - 2-3 summer vacations
  • 4% - 4-5 summer vacations
  • 15% - unsure
 
AAA Trip Planning Tips

  1. Book early – Booking early provides both the luxury of selecting the best cruise cabin or preferred flight seating at a more competitive rate.  As hotels, cruises, and flights fill-up, prices usually rise due to lower availability.
  2. Use a travel agent – The expert advice of a trusted travel advisor can provide personalized service, first-hand destination knowledge to create a memorable vacation experience, exclusive upgrades and access to competitive pricing.
  3. Consider travel insurance – When the unexpected happens, travel insurance can provide a good safety net. Weather conditions, flight cancellations and even illness while overseas can cost hundreds or thousands of dollars. While travel insurance can vary in both coverage and price, policies are available that reimburse for health emergencies and/or out-of-pocket expenses due to a delayed/cancelled flight.
  4. Know your destination – Traveling abroad? Bringing a pet? Refer to the U.S. Department of State to find information regarding visa requirements, restrictions, guidelines, detailed travel alerts and warnings.
  5. Download the free AAA Mobile app - The app can be used to map a route, find the lowest gas prices, access exclusive member discounts, find AAA Approved and Diamond Rated hotels and restaurants, request roadside assistance and more. For more information or to begin planning a trip, visit AAA.com/Travel.
 
 
*Media outlets are encouraged to share this information, clip art and links with their on-air, online and social media platform audiences.

 
The AAA Consumer Pulse™ Survey was conducted online among residents living in Michigan from
October 10, 2017 – October 30, 2017. A total of 400 residents completed the survey. Results have a maximum margin of error of ± 5.8 percentage points. Responses are weighted by gender and age to ensure reliable and accurate representation of the adult population (18+) in Michigan.
  
                 
AAA in Michigan celebrated its 100th Anniversary - A Century of Service in 2016 and has over 1.4 million members across the state. It is part of The Auto Club Group (ACG).  Connect with us on Facebook and LinkedIn.
The Auto Club Group (ACG) is the second largest AAA club in North America.  ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana.  ACG belongs to the national AAA federation with more than 57 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

About Auto Club Group Traffic Safety Foundation
Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose.


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